Originality is one of my core values and is reflected in my personal mantra, l am my greatest competition. Your personal brand suffers when your opponent's become your muse, you stop embracing your niche, that which distinguishes you. Self-competition is a practice that I started nurturing early on.
Limiting beliefs are self-fulfilling. You see, everything begins within the mind and if you believe you've lost and you're down and out before the challenge begins, well then, you've already lost for the most part.